Toronto · Creative UX-CX · Technology with Emotion
AlexandreBerthiaume
Creative Technologist · Founder
Designing AI-powered, emotionally intelligent digital products where technology doesn't just function — it feels.
Technology with emotion
I am a Digital Product Designer, Creative Technologist, and Founder of Creative UX-CX, working at the intersection of UX design, UI design, customer experience, and artificial intelligence. My work is driven by a clear belief: technology should not only function well — it should feel human, meaningful, useful, and precise.
BrainStation-certified in UX Design, UI Design, and Artificial Intelligence, I explore how AI can amplify creativity, accessibility, and business growth — through AI-assisted product design, music-tech experiences, avatar-based interaction, and emotionally engaging interfaces.
Three decades
in orbit
Founded a studio at the intersection of UX, CX, and artificial intelligence — designing AI-powered products, music-tech experiences, avatar-based interaction, and emotionally intelligent interfaces.
Branded web campaigns, client application development, wireframe systems, and full-cycle content production — from photoshoots to pixel-perfect digital delivery.
An independent creative practice: art in motion, light in precision — a laboratory for visual experiments blending photography, design, and technology.
Six years shaping digital storefronts — design systems, conversion-focused creative, and end-to-end e-commerce experience design.
Led content strategy and creative direction: brand guides, content testing frameworks, executive production on key projects, and coaching the internal creative project management team.
Re-launched the brand's entire e-commerce platform, drove major growth in traffic and conversion, and art-directed and shot five annual fashion catalogues as company photographer.
From customer service to store management to national sponsorship coordination — a decade of learning how people, products, and experiences truly connect.
Selected work
Let's make
something rare
Open to collaborations in AI-powered product design, UX/CX transformation, and creative technology. Fluent in French and English — and in turning ideas into experiences.